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How We Build A Social Media App For LUMO to Enhance Social Engagement?

Client Overview

LUMO is a Saudi-based company that focuses on making people and communities connect and also improve in digital interactions by using innovative technology. The company aims to provide a contemporary platform that is focused on social interaction and a smooth flow of communication to meet the changing demands of its users.

With a goal of creating meaningful relations, LUMO aims to offer a secure and easy-to-use social media platform to people in Saudi Arabia. They aim to develop a platform where interaction is facilitated, as well as cultural and social interaction in the region.

Industry

Social Media

Company size

200+

Region

MENA

Target customers

Internet Users (Age: 14 to 60)

Business Situation

01

Business Challenges

LUMO did not have a specific mobile platform to reach more people and engage with them. It was hard to reach audiences, community management, and provide a personalized and seamless social media experience across devices without an app.

02

Technical Challenges

LUMO was left with the task of developing a scalable, secure, and feature-rich social media platform with no application in place. The combination of real-time messaging, user management, and content moderation demanded high architecture and smooth performance optimization.

Why Did They Choose TechGropse?

LUMO had selected TechGropse due to its experience in designing scalable and user-friendly mobile applications that are developed on a custom basis. Having an impressive history of providing secure, feature-driven social media systems, TechGropse offered the technical prowess and business acumen, submitting LUMO with a flawless, attractive application to its members.

Business Solution We Provided

After consulting with the team at LUMO, we have developed a cross-platform and AI-powered mobile application for them. This application supports live photo storage, video sessions, and interactive tools for users, including Analytics, etc.

  • Discovery & Research

  • Strategy & Planning

  • Design & UX Improvements

  • Technology Choice and Development

  • Testing & QA

  • Go-Live & Maintenance

Key Features Delivered

Tech Stack Used

Frontend

  • ReactJS

Backend

  • Node.js

Database

  • MongoDB

AI

  • OpenAI ChatGPT

Cloud

  • AWS

Results & Outcomes

100%

compliance with security protocols

65%

daily active user adoption within the 1st month

2X

increase in user engagement after app launch

35%

enhancement in revenue

BEFORE

  • No mobile app

  • User engagement was zero

  • Not available

  • There was no digital reach

AFTER

  • Fully functional mobile app

  • Higher user engagement with personalized feed

  • 99% crash-free performance across devices

  • Expanded digital presence across Saudi Arabia and the MENA region

LUMO: AI-powered Social Media Application

LUMO

LUMO is a social media application created in Saudi Arabia that is used to connect communities without any difficulties. It was created by TechGropse as an original product, with a real-time chat, customized feeds, and strong security features, to provide an engaging, scalable, and easy-to-use platform to all users.

  • Saudi Arabia

    Country

  • 10k+

    Downloads

  • Android and iOS

    Platforms

Loved what LUMO achieved? We can build your custom social media app too.

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