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How Our AI-powered Mobile App Makes Event Management Effortless?

Client Overview

Sofrati is a Saudi Arabia-based service booking app that reinvents the process of service booking by providing its users with a one-stop platform to bulk book their services. It is a wedding, corporate party or personal party, Sofrati will enable the users to book the flower arrangements, catering, buffet setups, and so on all on one, user-friendly platform.

Using the advanced AI and real-time location tracking, Sofrati makes sure that the users are matched with the most relevant and efficient vendors in their neighborhood, providing a chance to make a decision fast and organize the event without any inconveniences.

Industry

Events

Company size

150+

Region

GCC

Target customers

  • Digitally active users who are comfortable with booking services online.

  • People from 20 to 45 years

Business Situation

01

Business Challenges

Without a mobile app, Sofrati faced limited reach and low customer engagement. Retention suffered due to a lack of personalized notifications and loyalty features, revenue growth was constrained, and competitors with mobile apps captured market share more effectively.

02

Technical Challenges

Sofrati did not have a mobile platform, which does not allow making payments in-app, geolocation, or push notifications. The booking of services was made manually, analytics were minimal, integrations were cumbersome, and scaling the system to support increased user demand or to provide AI-driven capabilities was hard to do.

Why was TechGropse their choice?

The reason why Sofrati picked TechGropse is because of its experience in developing mobile apps and its capability to develop AI-based solutions, as well as the high performance rate of developing user-friendly, scalable, and secure applications. The emphasis on innovation, integration between services, and timely delivery of TechGropse made it the best choice to upgrade the service booking platform of Sofrati.

Business Solutions We Provided

After an extensive discovery phase, we initiated the development of a cross-platform, AI-driven eCommerce mobile application. The app was architected to mitigate existing challenges while ensuring stringent adherence to all applicable local regulations.

  • Discovery & Research

  • Strategy & Planning

  • Design & UX Improvements

  • Technology Choice & Development

  • Testing & QA

  • Go-live & Maintenance

Key Features Delivered

Tech Stack Used

Frontend

  • ReactJS

  • React Native

Backend

  • Node.js

Database

  • MongoDB

Version Control

  • Bitbucket

Cloud

  • AWS

Results & Outcomes

75%

increase in user engagement after app launch

70%

growth in daily active users accessing services

65%

rise in completed bookings via the app

60%

improvement in customer retention rate

BEFORE

  • Low engagement, minimal interaction

  • Limited reach, low active users

  • Manual, slow, error-prone

  • Low repeat usage

  • No mobile app available

AFTER

  • 75% increase in user engagement

  • 70% growth in daily active users

  • 65% rise in completed bookings

  • 60% improvement in retention rate

  • Fully functional AI-powered mobile app

Sofrati: AI-based Event Booking Mobile App

Sofrati

Sofrati revolutionizes the way users book services by offering an all-in-one platform for bulk service reservations. Whether it’s a grand wedding, a corporate event, or a private gathering, Sofrati allows users to book flower arrangements, catering, buffet setups, and more, all from a single, user-friendly interface.

  • Saudi Arabia

    Country

  • 10k+

    Downloads

  • Android

    Platforms

Sofrati connected customers and services effortlessly with a smart app from TechGropse. We can craft a personalized, high-performing solution for your business too!

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