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Transforming Zayed University’s Mobile App For Better User Engagement

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Client Overview

Working for over 27 years, Zayed University has been providing high-quality educational services to both national and international students through its modern campus located in Abu Dhabi (KSA) and Dubai (UAE). It is contributing to the social, economic, and cultural advancement of KSA through its academic and research excellence.

With a strong focus on innovation and digital learning, Zayed University continuously enhances its educational offerings to meet the evolving needs of students. The university fosters a collaborative environment that encourages critical thinking, creativity, and leadership skills. Its commitment to research and technology-driven initiatives ensures that graduates are well-prepared to excel in a globalized world.

Industry

EdTech

Company size

500+

Region

GCC

Target customers

Graduates and Undergraduates

Business Situation

01

Business Challenges

Zayed University struggled to engage students effectively through its existing digital platforms. Limited app functionality and outdated design. It hindered user satisfaction and downgraded its overall performance in the EdTech space.

02

Technical Challenges

The legacy app faced performance issues, compatibility problems, and lacked modern features. Outdated code, slow load times, and insufficient integration with educational tools made it difficult to scale and innovate efficiently.

03

Operational Challenges

Manual processes and fragmented systems slowed administrative tasks and communication. Limited analytics and reporting tools prevented data-driven decisions, affecting student support, academic planning, and overall operational efficiency across campuses.

Why Did They Choose TechGropse?

Since Zayed University wanted to promote gamification, chatbot management, and the addition of a convocation module, they were looking to partner with a digital transformation service provider. After researching the market, they chose TechGropse as they were impressed by the proven track record of delivering digital transformation solutions.

Business Solution We Provided

TechGropse helped Zayed University by modernizing its current application and loading it with new features. We revamped their app by using a robust AI architecture. It enabled them to offer a more engaging app with new features to students. This transformation not only enhanced user experience but also improved student engagement, retention, and overall satisfaction across both Abu Dhabi and Dubai campuses.

  • Graduation Ceremony Development & Implementation

  • AI-powered Chatbot Development & Implementation

  • Learning through Gamification Development & Implementation

Key Features Delivered

Tech Stack Used

Frontend

  • React (A JavaScript library for building user interfaces)

Backend

  • Node.js (A JavaScript runtime environment)

Database

  • MongoDB (A NoSQL database program)

Cloud

  • AWS (Amazon Web Services, a comprehensive cloud computing platform)

AI

  • ChatGPT / OpenAI (AI / LLMs)

Results & Outcomes

40%

Increase in Student Engagement

50%

App Load Time Reduced

24/7

AI Chatbot

60%

Increase in the Graduation Ceremony Participation

BEFORE

  • Low student engagement due to outdated app design and limited features.

  • Slow load times, crashes, and poor responsiveness on multiple devices.

  • Manual query handling, delayed responses, and limited availability.

  • Graduation ceremonies and campus events had limited reach and engagement.

  • Students are less engaged, have limited motivation, and have low retention.

AFTER

  • 40% increase in daily active users with modern UI, gamification, and interactive features.

  • App load time reduced by 50%, seamless performance across devices and OS.

  • AI-powered 24/7 chatbot handling community chat management.

  • Streamlined enrollment process with digital registration and notifications; 30% increase in course registrations.

  • Personalized notifications, AI recommendations, and gamification improved retention by 25% and overall satisfaction.

Zayed University: AI-powered Chatbot

Zayed University

Zayed University, one of the top educational institutions in the UAE and KSA, is providing its excellent academic and research programs to numerous students. They chose us to modernize their mobile application to meet today’s needs and stand apart in the educational landscape.

  • UAE

    Country

  • 5k+

    Downloads

  • iOS, Android

    Platforms

App Store

Looking to improve student engagement, retention, and learning outcomes with a high-performing EdTech app?

Get Started Today
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