The past few years have seen a massive audience shift towards mobile devices to access web-based services. To keep pace with the changing world and propel business growth, a normal website isn’t enough anymore- You need a responsive web design which can seamlessly integrate with different devices without compensating on the user browsing experience.
Web development services can help you implement necessary changes that can make your web design portable with most of the widely used computing devices.
What is Responsive Web Design?
A responsive web design a website design approach that allows websites and pages to render (or display) on all devices and screen sizes by automatically adapting to the screen, whether it’s a desktop, laptop, tablet, or smartphone.
The main purpose of responsive web design is to have one site, but with different elements that respond differently when viewed on devices of different sizes.
How Does Responsive Web Design Work?
Responsive web design use CSS media queries for responsiveness, they make it easy to change styles based on the characteristics of the device rendering the content, including the display type, width, height, orientation, and even resolution.
Why Responsive Web Design Matters to Business Owners
There has been a distinct audience shift towards mobile browsing and responsive web design. Responsive website design is the simplest way to reach users across multiple devices and ensures a seamless user experience.
Here are a few benefits:
- One site for every device: The website will be configured for the user’s optimal viewing pleasure.
- Optimal design for the device: With the responsive web design approach, all images, fonts, and other HTML elements will be scaled appropriately, maximizing whatever screen size the user has.
- No need for redirects: Without the need for redirects, the user can access the content he wants to look at, as quickly as possible.
Responsive Web Design Can Help your Business Grow
Extend your reach to mobile phone and other device users:
Not very long ago, websites used to be device-specific i.e. if a user tried to access a URL through their phone, a set mechanism would direct them to a website built specifically for the mobile browsing. However, with the inception of responsive web design, now the same website is seamlessly implemented across the different genre of devices.
Mobile phone penetration is estimated to grow ferociously by the rate of 67% in the year 2019 and the tablet market is quite widespread as well. If statistics are to be believed, more than 55% of website traffic worldwide is generated only through the mobile phones- Quite understandably, responsive design has never been so important for those who are intending to optimize their web content to increase exposure.
By implementing responsive web design, you are actually improving the user experience. Since there is no redirection involved and the website design remains unified (irrespective of the device it is accessed from), this gives rise to the consistency factor.
A user is clear about the navigation and other functionalities- this familiarity creates a positive impact which eventually leads to a jump in the sales.
When you have multiple platforms, consolidating reports and analytics from different sources is surely an uphill task. However, once your website design is optimized with the help of Web development services, things get extremely simplified.
Now that you have only one website to monitor, hence, the details like sales pattern, demographics, popular products, etc., can be collated into a single report. This, in turn, makes decision making fast and precise.
Increased organic traffic:
Content is the king in SEO. You need to supply enriched and quality content regularly in order to drive traffic to your site and improve the search engine rankings.
In the absence of multiple sites, duplication probability goes down automatically. And, since you have to manage just one website, you can concentrate better on hyperlinks and content quality thus drastically improving the hits.
Saves time and money on website management:
A single website is always easier to maintain and manage. Also, the administrative interface can be easily optimized with the help of Web development services, so that you can easily manage the content for different devices.
Since there just one site to manage, maintenance cost goes down as well.
Responsive website design can help you plan and stay one step ahead in the market- With an unprecedented increase in the mobile and tablet users, a unified site is sure to set you up on a path to burgeoning growth.