Know the ET Money Business Model
- Business Model

Know the ET Money Business Model

Did you know that the FinTech business in India is growing super fast and following ET money business model? There are lots of different parts to it, like making payments, helping people manage their money, lending money, and even technology to help with regulations.

Recently, the whole industry is worth about $31 billion, but experts believe it will increase near $84 billion by 2025. That is a big growth of 22% every year.

In today’s world, managing finances can be a challenging task. With the growth of technology and the availability of financial products, it can be difficult to navigate the market and make informed decisions. Many on-demand app development company move to build ET money app to offer digital financial services to customers.

ET Money, an excellent online investment platform, aims to simplify this process by offering a one-stop destination for all your financial needs. Whether you are looking to invest, save or obtain loans, ET Money delivers an easy-access platform to manage your finances.

As the company continues to grow and expand its offerings, it is necessary to understand ET money business model and how it has gained success in the market.

In this post, we will move into the intricacies of ET Money’s business model such as its technology capabilities, revenue streams, market position, and growth prospects.

Overview of ET Money

ET Money is a financial tech company that offers various services such as loans, mutual funds, insurance, and more. It was launched in 2015 by Mukesh Kalra, and in just a few years, it has become one of the most famous investment platforms in India.

This platform is available for both Android and iOS users, and it has a user-friendly interface that makes it easy to manage your finances. Nowadays ET Money app development company continuously shows interest in fintech business.

With the rise of digital payments and the increasing adoption of technology in the financial sector, ET Money has appeared as a leading player in the Indian financial services industry.

Why is ET Money Business Model Important?

ET Money’s business model is unique due to it obtains together various financial products and services under a single platform. Financial services technology companies are also available to people from all walks of life, whether you are a beginner, an experienced investor, or an ET money app development solution.


The business model of ET Money is important for several reasons:

1. Accessibility and Convenience

ET Money delivers a user-friendly platform and smooth mobile application that makes it easy to manage personal finances, invest in mutual funds, and financial technology firms, and track expenses. This accessibility and convenience attract users and motivate them to actively engage with their financial matters.

2. Financial Inclusion

ET Money’s business model plays a role in promoting financial inclusion. By giving a platform that offers excellent financial services such as investment options, loans, and insurance, ET Money allows people from various backgrounds to access and benefit from these services. This helps bridge the gap between traditional financial institutions and unbanked or underserved populations.

3. Investment Education and Guidance

ET money business model includes personalized investment recommendations and insights, helping users make informed investment decisions. By offering educational resources and investment guidance, ET Money empowers people to understand financial concepts, enhance their financial literacy, and make sound investment choices aligned with their goals and risk.

4. Simplified Investment Processes

Fintech Financial simplifies the investment process by offering one platform with access to different mutual funds and investment options. This eliminates the requirement for people to navigate numerous investment platforms or engage with different asset management companies directly. The platform streamlines the investment process, making it easier and more convenient for users to invest in mutual funds.

5. Integration of Financial Solution

ET Money’s business model integrates various financial services such as expense tracking, mutual fund investments, insurance, loan facilities, and tax planning. This integration offers users a holistic view of their finances and allows them to manage multiple aspects of their financial lives in one place.

6. Revenue Generation

The business model of ET Money includes various income streams like commissions earned from mutual fund investments, fees from insurance products, and revenue from loan facilitation. This revenue generation is essential for the sustainability and growth of the platform, allowing it to continue delivering valuable services and expanding its offerings.

How Does ET Money Make Money?

A mobile app development company must consider how to make money from ET money business model to stand out in this Fintech industry.

ET Money employs some revenue streams to generate income. Here are some of the ways ET Money makes money:

1. Commission from Mutual Fund Investments

It earns commissions from mutual fund investments made through its platform. When users invest in mutual funds through ET Money, the platform gets a commission from those AMCs. This commission is generally a percentage of the invested amount and is a common revenue source for many investment platforms.

2. Insurance Product Sales

ET Money offers various insurance products such as health insurance, life insurance, and motor insurance, to its users. When users buy insurance policies via the platform, ET Money earns a commission or brokerage fee from the insurance providers. This commission is normally a percentage of the premium paid by the user.

3. Loan Facilitation

ET Money also facilitates loans for its users by connecting them with lending institutions. When people apply for and avail of loans through the platform, ET Money may obtain a referral fee or commission from the lending institutions for bringing in potential customers. This commission is based on elements like the type of loan, loan amount, and agreement with the lending institution.

4. Value-Added Services

ET Money may offer value-added services or premium features for which users are charged a subscription or fee. These services might include access to advanced financial planning tools, tax planning services, personalized investment recommendations, or enhanced customer support. Users who choose these premium services pay a fee, providing more revenue for the platform.

5. Strategic Partnerships

ET Money may enter into strategic partnerships with financial institutions or service providers. These partnerships can involve revenue-sharing arrangements or referral fees when users avail of distinct services or products offered by the partner companies. For example, if ET Money partners with a financial advisory firm, it can obtain a referral fee for each user who seeks advisory services through that firm.

It is essential to note that the exact revenue model and fee structure of ET Money may differ over time and depend on factors like regulatory requirements, market conditions, and specific agreements with partner institutions. The revenue generated from these sources allows ET Money to sustain its operations, improve its services, and continue providing a huge range of financial tools and solutions to its users.

What Sectors and Market Segments Does ET Money Operate in?

ET Money primarily operates in the financial services sector,  focusing on personal finance management and investment services. The platform caters to individual users and investors, helping them manage their personal finances, invest in mutual funds, track expenses, and access various financial tools and services.

ET Money’s market segments include:

Retail Investors: ET Money serves retail investors who are looking to manage their personal finances and make investments. It targets individuals who may not have extensive financial knowledge or experience but seek accessible and user-friendly platforms to manage their money effectively.

Mutual Fund Investors: ET Money focuses on Mutual Fund App Development Company and their solutions. It provides a platform for individuals to invest in an expansive range of mutual funds offered by various asset management companies (AMCs). The platform offers essential details, recommendations, and tools to assist users in making informed investment decisions.

Tech-Savvy Users: ET Money caters to tech-savvy users who prefer digital solutions for managing their finances. The platform’s mobile application and online tools provide a convenient and accessible way for users to track expenses, invest in mutual funds, and access various financial services.

It is worth noting that the specific market segments and target audience of ET Money may evolve over time as the platform expands its offerings, forms partnerships, and responds to market dynamics and user preferences.

Know More About ET Money App Development Cost

The cost of creating an app like ET Money can be based on some aspects, including the complexity of the app, the features and functionalities included, the platform(s) targeted (e.g., iOS, Android), the development team’s rates, and the region where the development takes place.

However, it is essential to note that we can provide you with a rough estimate, and the actual cost may vary significantly. If you want to build an app like ET Money you must hire mobile app developers to create an app at affordable prices.

Here are the cost components involved in app development:

  • Design and User Interface: This includes creating wireframes, UI/UX design, and visual elements for the app. The cost can range from $5,000 to $20,000 or more, depending on the complexity and the design requirements.
  • Development: The development cost depends on the targeted platform like iOS, Android, or both, the number of features, and the complexity of the app. The development of an app like ET Money can vary from $20,000 to $100,000 or more.
  • Backend Development: If the app needs a server infrastructure, API integrations, and database management, the backend development cost may be nearly $15,000 to $40,000 or more.
  • Features and Functionalities: The cost will differ based on the specific features and functionalities you want to include in the app you must hire dedicated team of developers. Some examples of features in an app like ET Money include expense tracking, loan facilitation, investment tools, and insurance services. Each feature will add to the overall development cost.
  • Third-Party Integrations: If you plan to integrate third-party services like payment gateways, financial APIs, or data providers, additional costs may be involved depending on the complexity and licensing requirements.
  • Testing and Quality Assurance: Testing is a crucial part of app development to ensure a smooth user experience and identify any bugs or issues. The cost for testing and quality assurance can range from $5,000 to $20,000 or more.
  • Deployment and Maintenance: The cost of deploying the app to the respective app stores (Google Play Store, Apple App Store) is generally a one-time fee. Additionally, ongoing maintenance and updates may require a separate budget to address bug fixes, security updates, and feature enhancements.

Considering these aspects, the overall cost of developing an app like ET Money can range from $50,000 to $200,000 or more. It is important to consult with ET Money App Development Company or freelancers to get accurate cost estimates based on your specific needs and the scope of the project.

Top Companies Providing Financial Services

Here are some of the top companies in the financial services industry along with their key features:

Company Name Key Features
JPMorgan Chase & Co. Commercial banking, investment banking, asset management, wealth management, credit cards
Bank of America Corporation  Wealth management, Retail banking, investment banking, mortgage services
Citigroup Inc.  Investment banking, global banking, wealth management, credit cards
Wells Fargo & Company Retail banking, mortgage services, wealth management, investment banking
Goldman Sachs Group, Inc. Investment banking, securities, asset management, wealth management
Morgan Stanley  Institutional securities, investment banking, wealth management
Barclays PLC Credit cards, retail banking, investment banking, wealth management
HSBC Holdings PLC Retail banking, commercial banking, wealth management, global markets
UBS Group AG Asset management, wealth management, investment banking, retail banking
Deutsche Bank AG Investment banking, corporate banking, wealth management, retail banking

List of Top Competitors of ET Money app

Have a quick look at some competitors of ET Money app along with their key features:

Competitor Key Features
Paytm Money  Equity trading, mutual fund investments, digital gold, SIP calculator
Groww Stocks trading, Mutual fund investments, digital gold, investment tracking
Scripbox Goal-based planning, mutual fund investments, tax-saving recommendations
Kuvera  Investment tracking, mutual fund investments, portfolio analysis, tax-saving tools
Zerodha Coin SIP calculator, direct mutual fund investments, investment tracking, consolidated statement
Upstox MF Mutual fund investments, goal-based planning, SIP calculator, investment tracking
ClearTax e-filing of income tax returns, tax planning, tax-saving investments
FundsIndia Portfolio tracking, mutual fund investments, goal-based planning, expert advice
MyCAMS Transaction history, account statement, mutual fund investments, portfolio tracking,
Angel Broking Research reports, equity trading, derivatives trading, investment advisory

Final Words

ET Money business model has established to be successful in the Indian financial services industry, thanks in large part to its innovative use of technology and ability to adapt to regulatory changes.

As the company looks to the future, it is well-positioned to continue its growth and expand its offerings to meet the evolving needs of its customers.

By understanding the key components of ET Money’s business model, investors and stakeholders can gain valuable insights into how the company operates and make informed decisions about its financial future.

FAQ: Know the ET Money Business Model

Is it safe to invest through ET Money?

ET Money is a trustworthy and safe investment platform for investors. The app is powered by the top mutual fund companies in India and allows individuals to invest in more than 3,000 mutual funds across all categories.


What is the earn feature of ET Money?

The earn feature of ET Money is a financial tool designed to help users grow their money. It is essentially an investment platform that offers a range of mutual funds, ranging from equity to debt and liquid funds.


What are the charges for ET Money?

ET Money is a financial services platform that offers a range of investment and wealth management options to individuals. The charges for ET Money are different depending on the product or service being availed by the customer


Does ET Money charge mutual funds?

As a leading digital financial services platform, ET Money provides users with different investment options, such as mutual funds. While the platform does not charge any additional fee on top of the expense ratio charged by the respective fund houses, it still earns a commission from the fund house for facilitating investments through its platform.